About ParkM
Who We Are
ParkM is a digital parking permit platform for multifamily rental communities in the United States. Residents use their license plate as the permit, so there are no stickers to print, no hang tags to hand out, and nothing for residents or guests to download.
You make the rules, set the permit prices, and keep your existing tow or enforcement company. ParkM runs the permits, the payments, and the plate data behind them. Best part? Our software is paid for by permit sales, so there’s zero cost to the property.
What We Do
ParkM takes the parking paperwork off your leasing team’s plate.
With ParkM, Residents register their own vehicles online, 24/7. Their license plate becomes their permit as soon as they confirm payment, and they can set up auto-renew so it carries over each month.
Guests can buy their own overnight permits, or a resident can buy one for them. Vehicle changes, permit cancellations, and payment updates all happen in the resident’s own account, so they stop happening at your front desk.
What You Get
On the property side, you can access a live list of all permitted vehicles, along with information about who each vehicle belongs to. Property managers can:
Mix & Match Permit Types
Whether you need resident, guest, reserved, or rentable items, we have options.
Set Permit Limits
Choose resident permit limits per unit, per bedroom, or per leaseholder.
Cap Guest Permit Inventory
Control how many guest permits can be active at a time or for consecutive stays.
Keep No-Tow List
Add to and edit your personal no-tow list for your staff and vendor vehicles.
Time-Stamped Activity
With ParkM, you'll have a live record of all permit and enforcement activity.
Who uses ParkM
ParkM is built for conventional market-rate apartment communities, student housing, and mixed-use residential properties in the United States, with affordable housing permit management options. Properties of 100 units and up are the best fit, though we service communities of any size.
Inside those properties, four people buy and use it for different reasons:
- On-site property managers and community managers, who want the complaints, the permit requests and the “whose car is in space 14” questions to stop landing on the front desk.
- Regional and area managers, who want one login, one set of rules and one report across every community they cover.
- Asset and portfolio managers, who are looking at parking as an ancillary income line rather than as an operations problem.
- Ownership groups and executives, who mostly want to know that nobody’s car gets towed by mistake and that they are not signing a long contract.
Communities managed by Greystar, UDR, AMC, and Mission Rock are among those using ParkM, alongside teams at Asset Living, Bridge PM, Windsor Communities, Donatelli Management, and Rainey Property Management.
Where ParkM is not the right answer. We are built around rental communities, so we bill residents and guests directly and cannot bill a homeowners association. HOAs and condo associations can still run ParkM two ways: guest parking only, or residents and guests pay and the association is reimbursed out of its share. Single-family and scattered-site rentals, commercial, retail and municipal parking are outside what we do. And if your lot has more free spaces than cars and nobody is fighting over them, there is nothing here worth paying for. We would rather say so now.
The 3-in-1 Portal Design
ParkM’s software suite is made up of three unique portals, each designed to work together to provide you with a comprehensive view of activity in your lot.
Residents self-manage their vehicles and permits, with ParkM Support on standby to help with their accounts if needed.
Property managers use the built-in user permissions in the property manager portal to add leasing staff under their own profiles.
Regional and asset managers love using one login to manage and review their entire portfolio from a single dashboard.
Enforcement companies get a live view of permitted vehicles through their own portal, connecting enforcement action directly to the property manager portal.
Residents & Guests
parkm.app
Users set up their account, register their vehicle, and handle payment through the ParkM web app.
Property
pm.parkm.app
Your team has live permit data at your fingertips, with access to real-time purchasing trends and revenue insights.
Enforcement Company
tow.parkm.app
We train your local towing or booting partner to quickly identify problem vehicles using our monitoring software.
Support You Can Count On
ParkM is made up of people from the apartment industry, and our company’s structure reflects that. It’s what makes ParkM different from a parking company that happens to do multifamily. It’s kind of our thing. Here’s who supports you:
Account Manager
You'll work directly with this person to develop a parking program that best fits your community. This parking expert stays with you to ensure your time with ParkM is a smooth ride.
Launch Coordinator
A dedicated launch coordinator will be assigned to you at the time of your rollout. This parking expert develops your resident communication letters, sends your welcome materials and signs, and keeps your launch on track.
US-Based Support Team
A full team of parking experts is at your disposal, ready 7 days a week to answer questions from your residents, their guests, and your leasing team. Rest easy knowing you can always reach a real person.
ParkM Leadership
Chad Craven
Founder & CEO
After more than two decades on the vendor side of the multifamily industry, Chad knows what property teams need from the partners they rely on. That’s why he created ParkM as a platform that makes parking easier for property managers and residents alike.
Molly Hummel
National Sales Manager
As one of our earliest team members, Molly has helped grow ParkM from a young startup into a national partner for property teams. Eight years in, she now leads a growing sales team, shaping how we work with communities nationwide.
Alan Long
Head of Product & Technology
Leading IT initiatives at ParkM, Alan builds the tech strategy, standards, and systems that keep operations seamless and empower the team to deliver reliable solutions for property managers and residents.
Shana Bachmeyer
Head of Customer Success
With 9 years of experience and a passion for helping communities succeed with their parking programs, Shana oversees launch coordination and resident support, ensuring a smooth onboarding experience and ongoing support for ParkM’s properties and residents.
Brian McDonough
Enforcement Director
Brian serves as a key point of contact for the enforcement companies ParkM works with, helping them implement solutions that streamline operations and improve the efficiency of their enforcement services.
Gabriela Holmes
Marketing Manager
Gabby helps multifamily property managers find practical answers to their parking challenges on a national scale using traditional and emerging marketing technologies. She focuses on overall brand cohesion to ensure properties experience the same ParkM coast to coast.
How ParkM Works
To get started, we just need two things from you: a unit directory or rent roll, and a launch date. That’s it!
Before we launch, we help you set up your permit types, prices, and limits, and send you pre-written communications for your residents. We’ll even send you 10 standard parking signs to get your program started.
Day to day, residents and guests manage their vehicles and accounts on their own. Permits renew monthly, and we’ll send text and email reminders to warn a vehicle owner before they expire. You check the Property Manager Portal when you want to, not because something went wrong.
Ready to see how ParkM can work for you? Contact sales about your property to schedule a demo or check out more about how it works.
Choose a Monday to Start
The rollout runs in stages. We make it simple by starting at the beginning of the week. Residents are notified the week before and register for free to start. After three weeks of consistent communication and registering existing residents, we start the new paid program for new move-ins.
Enforcement Team Is Ready to Go
When enforcement is needed, your existing tow partner is trained on our technology to scan for plates to find unauthorized vehicles. Every action is timestamped and documented, protecting your team from disputes.
Hassle-Free Cancellation If You Change Your Mind
Not working out? We promise not to take it personally. With no contract, we just ask for 30 days’ notice to close your account.
Key facts about ParkM
| What ParkM is | Digital parking permit software for multifamily rental communities |
|---|---|
| Who parkm is for | Property managers, regional and area managers, asset and portfolio managers, and ownership groups. Best fit at 100+ units, any size serviced |
| Where we operate | United States, coast to coast |
| Property types | Conventional market-rate multifamily, student housing, mixed-use commercial, special events & venues, and 100%-tax credit properties |
| The permit | The license plate. No stickers, no hang tags, and no app download required for residents or guests |
| Cost to the property | None. No setup fee and no monthly billing. ParkM is funded by resident and guest permit purchases |
| Who sets the rules | The property sets permit types, prices, limits and the no-tow list. Our parking experts can help you narrow these choices down |
| Contract | No contract. A handshake and a launch date does the trick. All we require to cancel is 30 days notice |
| Existing residents at launch | Not charged. Only new move-ins pay for permits, current residents are registered for free during rollout |
| Enforcement | Carried out by your property's own tow or boot partner, using ParkM's plate and VIN verification. ParkM is not a towing or booting company |
| No bad tow guarantee | ParkM covers the cost of a wrongful tow plus storage fees up to 24 hours for any incidents logged in our system |
| Resident & guest support | Handled by ParkM's US-based team, 7 days a week, not by your property's staff |
| Tech Suite | parkm.app for residents and guests, pm.parkm.app for property teams, plus a separate enforcement portal for your tow partner |
| getting started | A unit directory or rent roll, a decision on permit types and prices, and a launch date is all we need to get your program off the ground |
| Contact | For resident support: support@parkm.com For inquiries about our program: sales@parkm.com |
Frequently Asked Questions
Straightforward answers to help you get to know us.
Does ParkM tow cars?
No. ParkM is the permit and visibility layer, not an enforcement company. Your property sets enforcement terms directly with its own tow or boot company, and our software tells that partner which plates are authorized.
ParkM does train your tow partner directly on the enforcement app. It takes about 15 minutes, and we work with roughly 150 to 200 tow companies across the country without disrupting a property’s existing relationship.
What will ParkM cost my property?
Nothing. No setup fee and no monthly billing for your property. ParkM is fully funded by the permits residents and guests buy. Your property sets the permit types and prices.
Do we have to start charging our current residents?
No. At launch, every existing resident is grandfathered in through the end of their lease, and only new move-ins are charged. The rules won’t change mid-lease for anyone who has already signed.
Will I need to sign a contract?
Nope. 30 days’ notice to cancel if you change your mind.
Do my residents need to download an app to buy permits?
No. Residents register their vehicles online from a phone or a computer, 24 hours a day, and their license plate becomes the permit. Guests can buy their own overnight permit, or the resident can buy one for them. There is nothing to install and nothing to display on the vehicle dash.
What happens if a car is towed by mistake?
We are confident in how our system works and stand behind it: if a vehicle with a valid permit is towed in error, ParkM covers the tow and storage fees for up to 24 hours for any wrongful tows logged in our system. Read more about our No Bad Tow guarantee.
Does ParkM work for HOAs and condo associations?
It can, but most associations choose a different path. ParkM is built for rental communities, so it bills residents and guests directly and cannot bill an association. Associations run it one of two ways: guest parking only, or residents and guests pay for permits, and the association is reimbursed from its share. Check out our alternatives if you’re shopping around.
What about tax credit and affordable housing properties?
100% tax credit properties run on a specialty program. Legally, these properties are restricted by the terms outlined in the lease, so we offer options that let properties manage uncontrolled parking situations while staying compliant.
Get To Know Us
Set up a demo today to meet one of our experts and discover solutions that fit your community. It’s fun to see them nerd out on parking.
